Top 3 Digital Marketing Strategies for US Businesses in 2024

We have definitely been through tough times of late here in America and for many small to medium businesses that had to regroup through the pandemic, sales have dropped. If you would like to see your sales team smash that monthly record, here are the top digital marketing strategies that US companies are using in 2024.

1. Search Engine Optimization – SEO is the most popular of all digital marketing avenues for small businesses; if you want your company website to be on Page 1 of Google’s search results, contact King Kong who are the leading US SEO agency with a global reputation. Imagine having thousands of hits a day! The sales figures would go through the roof, which is why so many businesses hire an SEO agency to boost their search ranking. This is very doable if you have a team of SEO engineers in your corner, the only way is up.
2. Social media – Giants such as Facebook, X and Instagram offer unlimited potential for small businesses, which is why so many contact a digital marketing agency to generate a large following and place ads in all the right places. It is not an easy task to gain 1000s of followers on Facebook; to do that you need a team of social media marketers managing your account, posting quality content and replying to comments. Again, this is a long-term campaign with the goal of maximum exposure on all social media platforms; Facebook is without doubt the best of all the social media platforms; hire a team of specialists to reap the rewards that a huge following brings.
3. Link-building – Putting out links to your landing page on the web is a great way to drive people to your landing page and from there, they can click on your homepage. Outreach blogging means placing professionally written articles with links on top-rated blogging websites. There are many types of links, inbound, outbound, onsite and backlinks. Talk to a leading US digital marketing agency and see what they can do.

Of course, there are many other ways to boost a business’s online profile and you should contact an award-winning agency for all your digital marketing needs.